Digital Marketing Executive

Job typeFull Time
Experience2-3 years
Requirement:
The Marketing Executive oversees the day to day activities of the company’s media accounts. Works with managers to execute marketing strategies, including promotional campaigns, advertising opportunities, and client satisfaction programs. The core of the role is to ensure that the business channels are both competitive and profitable.
Description:

Key Responsibilities:

  • Planning, developing and implementing effective marketing communication campaigns for website and social media channels.
  • Using the full marketing mix for the company’s marketing communications.
  • Writing SEO optimized copy for all marketing collateral, including website, brochures, emails, and social media.
  • Researching topics within the industry for creation of blog and social media content.
  • Infographic creation and promotion via blog posts and social media.
  • Executing marketing campaigns and strategic partnerships.
  • Monitoring ongoing campaigns, keeping accurate records and highlighting where variances occur.
  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
  • Assisting in the production of ongoing competitor analysis and reporting, with reference to pricing, presentation and promotion.

Qualifications & Skills:

Demonstrated marketing and content writing experience, professional and/or academic.  The candidate have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing and social media, along with executing overall 360 degree marketing campaigns.

  • Excellent verbal and written communication skills
  • A working knowledge of SEO and how it applies to content marketing
  • Basic knowledge of HTML
  • Creativity & resourcefulness
  • Extreme attention to detail
  • The ability to multitask and adhere to deadlines
  • Flexibility to evolve strategies quickly & effectively
  • Experience in WordPress and Blogger (preferred)
  • SEO certification would be an added advantage.
  • Fluency in English (required) and Arabic (preferred).