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MERCURY

Mercury is an affiliate of the American car manufacturer- Ford Motor Company. The brand was first introduced to the market in 1983 by Edsel Ford as an entry-level firm in its entire existence but later became part of the Lincoln-Mercury division. The function of the brand was to bridge the cost between Lincoln and Ford vehicles, just like the way Oldsmobile and Buick did with General Motors. Although the first Mercury Eight had a unique design, for most of the existence of the brand, Ford would depend on standard underpinnings to save money on manufacturing costs. Later on, most of the Mercury units were rebadged. During the manufacture with Edsel, the process ran in reverse because the cars were derived from Mercury underpinnings and manufactured fairly good models. However, the brand could not still match up to competitor’s quality, and this is one of the reasons why Ford hard to discontinue its production. Although most of Mercury vehicles, by sales, looked more like Ford cars, over the years the company managed to produce some unique models that could not be compared to the Ford Motor Company’s America offerings. Most of the vehicles were imported from Europe including the Cougar, Scorpio, and Sierra. Sadly, none of these cars perform well on the market, and this prompted the closure of the brand, as it could not offer what customers were looking to buy. Popular Mercury Models Mercury specialized in manufacturing both vehicles and trucks. Some of the popular brands included:- ? Mercury Milan The Mercury Milan was a mid-size sedan based on the Mazda-designed Ford CD3 platform, built by Ford Motor Company and distributed by the Mercury division. It is a twin of the Ford Fusion while being slotted below the luxury-spec Lincoln MKZ sedan. ? Mercury Cougar The name of the model was applied to some series of models sold by the Mercury Division between the year 1967 and 2002, in one generation. ? Mercury Villager The Villager was a minivan. It was made and sold by the Mercury division of the Ford Company. It was manufactured between 1993 and 2002, in one generation. Internally, it was referred to as the modelVX54. It was also the rebadged version of the Nissan Quest. ? Mercury Sable The four-door sedan and station wagon sold more than five generations. The Mercury Sable model was manufactured between 1986 and 2005- as mid-size vehicles, and between 2008 and 2009 as full-size model. The hiatus model was built between 2006 and 2007. The increase in growth and popularity of the Ford branded cars left the Mercury brand at crossroads. Most Mercury loyal customers shifted to using Ford cars. The Ford Motor Company boasts of a 16 percent market share in the US alone. On the other hand, the Mercury brand had only 0.8 percent of the market share. The market presence for the Mercury brand has drastically declined and consequently wiped the brand out of the market. For this reason, therefore, Ford Motor Company opted to shift its attention to its luxury Lincoln brand and Ford brand. Middle East Presence In the Middle East, Mercury brands are distributed by Ford Middle East and Africa as well as Altayer Motors. There are also many auto-dealers who sell used Mercury automobiles. If you want to sell your used Mercury Automobile in the UAE, We Cash Any Car is the safest and most convenient auto trader for you. We have helped several people in Dubai, Abu Dhabi and other Emirates in the UAE to sell off different Mercury automobiles at optimal market prices. With us, you will not have to worry about finding the right client or struggling with the RTA vehicle transfer processes and documents because we will handle all these things for you. You only need to book an appointment with our team to get a free car inspection and an offer on any Mercury cars. Call us today on 043382337 and let us give you topnotch services and instant cash for your car.

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